Road ahead for real estate brokerage in India
The sale and purchase of a home calls for a common platform for home buyers and sellers. The same applies to landlords who have rental properties and tenants seeking rental properties. Real estate brokerage firms act as a common platform for homebuyers, homesellers, landlords, as well as tenants.
Real estate brokerage firms have sprouted up in India since the economic liberalization of the country’s housing market. The Indian real estate market currently has numerous brokerage firms that offer world-class services to homebuyers, homesellers, tenants, and landlords. In fact, these brokerage firms have played a pivotal role in facilitating home sales during the period of lockdowns induced by the COVID-19 pandemic.
The future of real estate brokerage firms in India seems bright at first, due to the advent of advanced technologies. For instance, Metaverse is a new technology that promises very high potential for real estate brokerage firms in India. Forward-thinking real estate brokers across the country have stayed relevant by adopting ground breaking technologies more than any other service-based industry. The adoption of pioneering technologies are not only uplifting consumer experiences but also enabling real estate brokerage firms to stay ahead of the curve. Additionally, the thriving real estate brokerage firms also actively leverage online marketing programs, including Google Adwords, social media, and other forms of digital marketing for promoting resale properties, new homes, and future developments.
Real estate brokers understand how difficult it can be to navigate the housing market and how clients are always looking for assistance. Client-driven real estate brokerage firms are, therefore, emphasizing on training their brokers so they can better understand the needs of their clients in order to make their homebuying and homeselling experiences seamless. It is no wonder that more people want a trained professional on their side if they are buying or selling a home, as it is one of the biggest financial transactions of a person’s life. As a result, real estate brokerage companies are taking steps to groom their agents/brokers in the best possible way in order to stay on top of mind with clients and generate more revenue. Additionally, training sessions also provide agents with the opportunity to learn time management and perseverance skills that will allow them to succeed in the industry. Last but not least, it can be intimidating to deal with the latest technologies that are disrupting the industry. Real estate agent training is, therefore, critical to assisting them in mastering technology rather than being threatened by it. Furthermore, regular training sessions not only upgrade the skills of real estate brokers, but also standardize the procedure transactions are handled by real estate agents backed by the company.
Views expressed above are the author’s own.