Sports And Experiential Marketing Veteran Bryan Duffy Launches New Era, Brand Engagement Agency
Best-in-class talent delivers integrated solutions for sports, entertainment, B2B and lifestyle marketing
NEW YORK, September 28, 2021 / PRNewswire / – Seasoned marketing veteran Bryan Duffy today announced the official start of a new era with brand engagement agency BOOM Ventures. Developed during the height of the global pandemic, Duffy recognized the need for brands to enlist the services of a more agile, value-driven and fast-paced agency partner that was developed for the future. Current BOOM Ventures clients include the Atlanta Tipoff Club (Naismith Trophy), Barnes & Adelskolleg, OFX and others.
BOOM Ventures is a collective of experienced marketers, strategists, artists and doers dedicated to the gig / experience economy. Duffy has built world-class talent and agency alliances that enable the delivery of integrated solutions across the spectrum of sports, entertainment, B2B and lifestyle marketing.
“BOOM Ventures combines the deep expertise, talent and reach of a large agency with the agility, innovative thinking and independence of a boutique company,” said Duffy. “The COVID-19 pandemic has fundamentally changed the industry and with it the need to reinvent a marketing service model for a new era. BOOM is built for 2030 and we look forward to advancing brands and creating the future WE want together. “
BOOM Ventures launches a range of services including sports and entertainment consulting, experience marketing, hospitality, retail marketing, content, digital and virtual, real estate display and intellectual property / property. BOOM has partnered with the Atlanta Tipoff Club to promote the College Basketball Naismith Awards brand and the Naismith Award Trophies portfolio. Most recently, BOOM was awarded agency consultancy status to support the global international money transfer provider OFX with its new multi-year sponsorship of the National Hockey League®.
Prior to founding BOOM Ventures, Duffy spent nine years in senior management positions at MKTG as Executive Vice President, President and Chief Revenue Officer. Before that, he held managerial positions at agencies in the fields of advertising, sports marketing and experience marketing. Duffy also has branding experience after starting his career at Converse in their sales and marketing departments.
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About BOOM Ventures
BOOM Ventures is a new era, brand engagement agency that combines the deep expertise, talent and reach of a large agency with the agility, innovative thinking and independence of a boutique company. BOOM was founded in 2020 by sports and experience marketing veterans Bryan Duffy. Duffy and his team embraced the gig / experience economy and saw the opportunity to bring about change in the industry during the global pandemic. BOOM specializes in Experience Design, Special Event Production (B2B, B2C, Virtual), Research and Data, Sports & Entertainment Consulting, Retail Marketing, Hospitality, Content, Digital and Innovation, Sponsorship Activation, Property Representation and IP / Owned Assets. Our vision is to become the agency that fearlessly embraces change with one goal. To lead consumers to BRAND LOVE …
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SOURCE Boom Ventures