Square Yards to provide branding, marketing support to over 5,000 property brokerages
New Delhi, July 10th (PTI) Real estate consultant Square Yards will provide branding and marketing support to over 5,000 independent real estate agents in eight cities to strengthen their business.
The company posted a 17 percent increase in sales to Rs 348.8 billion from India and overseas operations in the past fiscal year.
Square Yards said in a statement that it has partnered with over 5,000 independent real estate agencies to open co-branded stores in the top 8 cities under the Preferred Partner program.
These stores are adorned with Square Yards branded signs that give partner agents an identity, increase their visibility in the area, and increase customer footfall, it said.
These partners also get priority access to all products in the Square Yards ecosystem, such as exclusive A-developer inventory, mortgage platforms, home furnishings and property management services.
Square Yards has identified preferred partners among its 1,500,000+ existing agent partners who have registered on its Square Connect mobile aggregation platform.
Tanuj Shori, founder and CEO of Square Yards, says: “We have opened our technology platforms to all agents who, in addition to the latest CRM and marketing tools, receive free entries and lifelong leads.”
As part of the Preferred Partner program, Square Yards agents would receive full branding and marketing support to strengthen their online and offline presence.
“We aim to increase the number of these co-branded stores to 30,000 by the end of the next fiscal year,” said Shori.
There are nearly 1.5 million independent real estate agents in India who contribute about 70 percent of new home sales, nearly 100 percent of existing home sales, and 80 percent of all rental transactions in the country, the statement said.
Square Yards is an integrated real estate and mortgage platform. It offers comprehensive services – search and discovery, transactions, mortgages, interior fittings, rentals, property management and post-sales services.
Square Yards has raised $ 50 million in equity and over $ 25 million in debt financing since its inception in 2014. PTI MJH ANS ANS
Disclaimer: – This story was not edited by Outlook staff and is automatically generated from news agency feeds. Source: PTI
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