Take Your Real Estate Marketing to the Next Level With SEO — RISMedia
Most people who don’t know the direct URL of your website will search by your name, real estate agents, or homes for sale near you to find the information they are looking for. If you want to show up in search results for these people, you need to optimize your website for search engines. This is known as search engine optimization or SEO.
Build the right connection
Building the right link can be difficult due to the complex algorithms search engines use to determine which websites are related to search terms and how they should appear in search results. One component that these algorithms take into account is trustworthiness. To determine if your website is a trusted website, search engines look at how often your website is visited, whether visitors are interacting with your content, and whether other trusted websites are sharing links to your website.
In the past, website builders could create a directory page with links to well-known, trusted websites to build their own credibility. However, search engines are smarter now. You don’t want to see a list of links to external sources. The algorithms prefer relevant links that make sense in the context. It also helps to have reciprocal links, in other words the trusted websites you link to have links to your website on their websites.
Choosing the right link building partner
Since link building works best when it is reciprocal, it is worth thinking about what you have to offer the companies you link to on your website, as well as any other company that might benefit from a link on your website.
Before creating a link or reaching out to a company to return links, make sure they have a good quality website as this will benefit you more than a low quality website. Take a look at the quality of the content, how easy the site is to navigate, and how well it actually works.
What should I offer
Whenever you reach out to someone to share your URL on their website, be prepared to explain how the URL can benefit them. A creative agent can use his partners in a variety of ways. Start by knowing your website traffic, and when you get high traffic, include that in your pitch. If your followers are on social media, offer to shoot a live video talking about your business or message. If necessary, you can also refer customers to it, include it in top 10 lists / eBooks or create a video together. If you are running seminars or courses, offer to let them speak during your class. You can even offer to co-sponsor an event or fundraiser to raise awareness for your company.
How to integrate links
If you’ve already partnered with local businesses, create pages or blog articles that talk about their roles in buying, selling, or owning a home. Make sure to include links to their website. If you’re not sure what other partnership opportunities to explore for link building, consider creating a page about your community. This way you get a platform to talk about restaurants, shops and service providers of all kinds and to share links. Remember to include the links organically. Create your content first, then paste the links where they make sense.
Link building is just one of many important SEO building tactics that you must employ in order to appear in local search results. Download the free SEO Simplified eBook here or let Homes.com help you. Visit Marketing.Homes.com to learn more about our real estate SEO services.
Joe sex is Director of Sales and National Spokesperson for Homes.com. Please visit marketing.homes.com for more information.