Using Branded Trucks As A Marketing Tool For Real Estate Agents
When it comes to branded trucks, real estate will benefit the most.
Real estate professionals are beginning to realize that brick-and-mortar messaging is vital to their business, and one way to do it is with branded trucks.
In Scott Bunn’s Virginia Bunn area, where he is CEO and Sales Master of the Scott Bunn Division of RE / MAX 8 in the New River Valley area, he found his branded rental truck to be one of his best assets. But it’s not what it initially seemed.
Bunn started with a branded truck in 2016. At first he thought it would be to find his name in town. It was a loyalty plan, after all.
“Where I thought it would generate new business, it helped me get repeat business and referrals,” Bunn said. He explained and added that while he can’t track the truck’s brand awareness as it drives around, he can keep track of when customers call him to use the truck.
“I know nine times out of ten they will appreciate this enough to refer their friends to me and appreciate it enough to keep my name pronounced well in the community,” said Bunn. However, he makes sure to lock them down. You can only use the truck when you use its service.
Keep an eye on successful marketers for inspiration
Bunn has always shown himself in every capacity out there. He closely watches what other successful people are doing in the country, keeping what he likes and getting rid of what he doesn’t like or doesn’t work.
“In 2015 I was at the National Association of Realtors conference in San Diego. I knew my broker was the only person running the moving truck, ”said Bunn. “I knew anyone would comment, ‘She’s everywhere.'”
This is the story Bunn wanted people to tell about him.
“I made up my mind to be everywhere, and the moving truck was part of that. There were so few people who did that, ”he said. He noticed that the people who used a rental truck were in the top three in their community so he thought this was something he was going to duplicate.
The past year has undoubtedly brought fluctuations. Bunn’s listing volume was certainly up and down. It is used to having 15 to 20 entries, but currently only has one entry.
To be in this phase is new territory for Bunn. He believes part of this can be attributed to people’s unwillingness to change or move during the COVID-19 pandemic.
With low inventory levels, marketing and outreach strategies have changed a bit, but Bunn’s plan is to be bold with his name and also come first. He believes that once the country is fully open again, people will be ready to spend the money.
One thing is for sure. Bunn’s truck will be driving through town.
Further information is available at https://www.onthemovetrucks.com/realestate/.