Virus Compels Real Estate To Get Creative At Virtual Marketing
The perspective from the terrace of the International Designers’ residence designed by Rita Chraibi … [+]
International designer by Rita Chraibi
If necessity remains the mother of invention, the pandemic-borne necessity has spawned innovative developments in the way real estate is marketed and sold.
Real estate agents hit by travel restrictions from the pandemic during the period of both domestic and international buyers have had to go beyond their usual creative reservoirs to engage with prospects. Virtual tours are used to showcase properties to these potential buyers that in some cases have not yet been fully built.
One example is 2000 Ocean, the 38-story coastal luxury housing project tucked away in the Hallandale Beach suburb of Florida, Miami. Completion is planned for the end of this year. The development is brought into contact with foreign and state buyers in a way that was seen as unnecessarily avant-garde just over a year ago.
The property features half-floor residences, full-floor penthouses and a duplex sky villa with a private pool deck and unobstructed 360-degree panoramic views. The three bedroom, three and a half bath residences include caves, floor to ceiling glass walls in the main living areas, and expansive terraces to the east and west. Prices start at $ 2.7 million. Buyers will enjoy a commissioned sculpture by artist David Harber and lush bamboo and relaxation gardens lined with lemon trees, designed by Sasaki.
Developer KAR Properties CEO and Founder Shahab Karmely has set up a distinctive designer showcase showcasing the work of eight interior designers in charge of curating individual 2000 Ocean residences as they weave in pieces of Minotti Miami furniture. Each half-floor residence that receives this design treatment has a different floor plan configuration, as well as a variety of levels and locations within the beach tower.
Eight design offices
The carefully selected design offices that participated are international designers from Rita Chraibi, Luxe Design Studios, the Hallock Design Group, B + G Design, Tamara Feldman Design, Atelier De Yavorsky, Pepe Calderin Design and A ++.
Each design office designed the living, dining and outdoor areas in its respective residence. From last autumn 2000, Ocean presented each designer’s unique vision for their home. A series of renderings provide a glimpse into the layouts, different perspectives, and furnishings of each curated residence.
For example, the interior plan by International Designers includes two living room areas in which all seating components and tables can be grouped together in the same space. Rita Chraibi’s vision makes it clear that this approach offers a wider opening to the outside with dramatic sea views. The two living rooms lead onto the terrace. When the windows are open, the illusion of floating in a villa is created.
Minotti Miami faced the challenge of translating the project’s vision of luxury in interiors. Given that this marks Hallandale Beach’s first super-luxury condominium, the company’s superiors admitted that they were presented with an exceptionally high bar.
“Minotti’s extensive range of products and materials allowed us to create the perfect palette for the project,” said Babak Hakakian, Minotti Miami partner. “Working closely with the designers, we were able to realize their unique visions for each room in order to create something that is truly worthy of this remarkable property on the water.”
“In collaboration with the Italian design showroom Minotti Miami for 2000 Ocean, we want to create a combination of Italian design and craftsmanship that corresponds to our vision for our property and our homeowners,” emphasized Karmely. “As we continued to explore the Italian design house and Enrique Norten designs, we partnered with eight interior designers to continue our search for the unique ways Minotti Miami can be personalized to work in the context of this secluded private setting.”