Visit Winston-Salem turns to safety-focused marketing campaign to reassure visitors during pandemic | Local
“About 56% of Americans say they are expected to travel for leisure or on vacation in 2021,” the report said.
“While 34% of adults are already comfortable in a hotel, 48% say that their comfort is in some way linked to the vaccination.
“When choosing a hotel, improved cleaning and hygiene practices for guests come second, behind price.”
Chip Rogers, president and chief executive officer of the association, said, “Although COVID-19 has wiped out the 10-year growth in hotel jobs, the hallmark of hospitality is endless optimism and I am confident about the future of our industry.”
“The association is keen to work with the new Biden Administration and Congress on guidelines that will ultimately help get travel going again, from helping hoteliers to small businesses keep their doors open towards accelerating the distribution and testing of vaccines. “
Geiger admits that it could be a few months for the campaign to bear significant fruit as the agency and everyone else wait and pray for the worst pandemic to pass and for vaccines to be widely accepted and used.
“Based on our anecdotal conversations with visitors and what we’re seeing in national and state consumer sentiment about travel research is that with the introduction of the vaccines, visitors have more confidence (i.e., feel safe) with vacationers who just need a getaway will be the first to travel again, “said Geiger.