What Makes Pinterest a Powerful Platform for Real Estate Marketing — RISMedia

If you look at a real estate agent’s social media marketing plan, you will likely see a heavy focus on Facebook, LinkedIn, Instagram, and Twitter. However, these aren’t the only platforms you can use to attract more prospects.

With over 450 million active users worldwide, Pinterest is an ideal social platform for real estate professionals. In fact, Pinterest welcomed over 100 million new users to the platform in 2020 – a 37% increase from 2019.

Pinterest is a very visual social media platform where you can pin images, videos, inspiration and information on boards directly to your audience. It is also the leading platform to drive traffic to your website. According to the Hootsuite Digital 2021 Global Overview Report, advertisers can reach over 200 million people on Pinterest.

With all the benefits Pinterest can offer, why not add this platform to your marketing plan? With real estate images and videos becoming more important than ever and 44% of home buyers launching their property searches online, Pinterest is a great place to start a successful real estate business.

Here are some helpful tips for any real estate agent looking to get into the Pinterest space:

1. Set up a board for your market.
Whatever market, region, or region you serve, Pinterest is a great place to stand out. Snap photos and videos of your city, neighborhood, and state, from listing photos to local events and even attractions. Link all of your posted photos and videos to your website to capture as many visitors as possible.

2. Create a board for your listings.
Just like linking these images to your website, sharing your properties for sale gives you a chance to get more glimpse of your active listings, which ultimately gives you the opportunity to generate more leads. In addition to a link, add a 100 to 200 word description for each listing picture you post to drive interest in your property.

3. Share interior design tips.
Pinterest is known as a hub for creative ideas. From recipes to DIY projects, you can always find inspiration no matter what the topic. Curate an entire board devoted to interior design and design. Not only is this visually stimulating for your audience, but it also gives them educational information, draws them to your side and, hopefully, turns them into long-term customers.

4. Run competitions and freebies.
Similar to Facebook, Twitter and Instagram, you can use Pinterest to hold competitions and giveaways on the platform. From exclusive content to gift cards to cross-promotion prices from other brands, you can use competitions to increase your brand awareness and interest. Check out these suggested contest ideas for your first or next Pinterest giveaway.

5. Optimize your content with hashtags.
In short, Pinterest is an image search engine. Just like with Twitter and Instagram, users can browse hashtags to find the content they are looking for. Whether you’re posting a photo from a recent listing, a video from a local event, or even a DIY interior design project, add a few hashtags to tweak your content and increase the chances of your audience finding it faster. Below are some of the most popular property-related hashtags used on Pinterest:

When creating your social media marketing plan, Pinterest shouldn’t be overlooked. In addition to growing in numbers and demographics, the platform is becoming a prime place for advertising and business building. While it may not be suitable for every market or agent, it can still be used to connect with your audience, attract new leads, and increase traffic to your website and listings.

Paige Brown is the content editor for RISMedia. Email her your real estate news ideas at [email protected]