William Raveis Real Estate Recruits New Chief Marketing Officer
William Raveis Real Estate, Mortgage & Insurance has added Lisa Carpenter to their award-winning team as CMO.
“Our company is the only family-owned luxury broker to have a unique value proposition, offering real estate, mortgage and insurance services under one roof to ensure our customers get the best experience possible. As we expand, we keep pushing what we can we reach “said Ryan Raveis, Co-President of WRRE. “We handpicked Lisa to further expand and improve our marketing efforts in all of our businesses and to highlight our differentiating high-tech and high-touch approach. Lisa’s experience in global service marketing fits in perfectly with our family business culture and our eye for innovation with personalization. “
Carpenter brings over 20 years of strategic marketing and consumer product brands experience to this new role. Carpenter was previously Worldwide Marketing Leader in IBM’s rapidly growing Global Consulting Services business, where she was responsible for creating and executing global marketing campaigns, generating a lead pipeline, leveraging a strong digital presence and focusing on exceptional customer service. Before joining IBM, she worked for PepsiCo as a senior brand manager in the beverages division helping with the launch and growth of new brands. She has BSE of Princeton University, a Masters in Economics from Stanford University, and an MBA from Harvard University.
“Raveis is unique across the company with its incredible leadership team, unbeatable culture and unmatched passion,” said Carpenter. “For 47 years, they have grown steadily with focused intent and have established themselves as the best family-owned real estate company in the country. They have the wisdom and courage to continue to aggressively grow their real estate market share while accelerating their related properties.” Mortgage and insurance businesses. I am excited to contribute to the future and vision of this remarkable company. “
NEW OWN MARKETING PLATFORM AND SERVICES
WRRE’s latest suite of cutting edge technology and marketing services is designed to make the home sales process easier and faster. From lifestyle photography and personalized agent videos to real estate website design and social media support, as well as the brand new Raveis Automated Marketing Platform (RAMP), WRRE has developed these industry leading services exclusively for its sales force.
WRRE recently launched the new, proprietary, all-in-one marketing platform called RAMP, which brings all of their cutting-edge marketing tools and technologies into one convenient, mobile-optimized platform. RAMP enables sales reps to strategically list and market a home in minutes, read real-time sales reports from customers with deep analytics, and seamlessly track impressions, clicks and leads from their mobile devices. With next-generation technology, RAMP makes the listing, marketing and sales experience as seamless and effortless as possible.
“We’re always reinventing real estate for the better, and RAMP is the smartest and fastest way to turn an offer into a sale,” says Raveis. “It cuts a listing’s time to market, maximizes marketing firepower, and gives customers full transparency throughout the process.”
When William “Bill” Raveis started the family business 47 years ago, he was the first real estate entrepreneur to identify brokers as their main clients, the next level is essential to success. Long considered a real estate visionary, Raveis was a leader in innovation, technology and marketing in assessing the future of the industry and the current needs of his company’s sales force and broker.
ABOUT WILLIAM RAVEIS REAL ESTATE, MORTGAGE & INSURANCE
William Raveis Real Estate, Mortgage & Insurance is the leading family-owned real estate company in the Northeast and spans Florida, and the sixth largest independent real estate broker in The United States, according to RealTrends. William Raveis, CEO and Chairman of WRRE, founded the company 47 years ago and has made it a real estate powerhouse with more than 4,300 talented salespeople in 134 offices in eight states. In 2020, WRRE produced $ 16 billion when selling real estate, from $ 12.2 billion the previous year. WRRE is the only privately held company that offers its customers mortgage and insurance services under one roof, creating a seamless end-to-end customer experience. Visit raveis.com for more information.
Marni Lane, [email protected]
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SOURCE William Raveis Real Estate, Mortgages & Insurance