Xiaomi and foodpanda enter strategic partnership to expand quick commerce for consumer electronics in Asia | Taiwan News
- In Xiaomi’s first quick commerce partnership in Asia, hundreds of Xiaomi electronics products will be available for on-demand delivery in Foodpanda shops in Singapore and Thailand
- The foodpanda app is pre-installed on new Xiaomi devices in 10 Asian markets
- foodpanda saw orders for computer and mobile device accessories grow 18x compared to 2020 and expects consumer electronics demand to continue to grow as more customers choose on-demand delivery within 30 minutes
SINGAPORE – Media OutReach – November 19, 2021 – foodpanda, Asia’s largest food and grocery delivery network outside of China, has entered into a strategic partnership with Chinese technology giant Xiaomi to bring a wide range of consumer electronics and devices for on-demand delivery to foodpanda Stores in Singapore and Thailand. In addition, the foodpanda app is pre-installed on new Xiaomi phones in 10 markets across Asia.
As Xiaomi’s first Quick Commerce (Q-Commerce) partner in Asia outside of China, foodpanda will offer hundreds of items ranging from smart devices to audio and mobile accessories to home appliances that will be delivered within 30 minutes. This partnership marks the expansion of the non-grocery categories of foodpanda shops to better cover customers’ daily lifestyles.
In Singapore, more than 100 unique items are available for island-wide delivery, while more than 200 products are available in six stores in Thailand. The best-selling Xiaomi products in Foodpanda stores in Singapore include household appliances such as the XiaoMi Smart Antibacterial Humidifier and the XiaoMi Electric Kettle. The most popular item with customers in Singapore and Thailand is the wireless mouse – an essential accessory if customers continue to work from home!
Timely partnership to support the surge in consumer demand
Xiaomi’s popularity has grown exponentially, making it the world’s second largest smartphone maker, scaling beyond cell phones and encompassing a wide range of consumer electronics and smart home products. Xiaomi’s market share in Asia has also increased, with Xiaomi well on the way to becoming the world’s largest smartphone manufacturer within three years. As the company continues to expand in the region, on-demand deliveries through foodpanda stores provide a new channel to reach millions of customers across Asia.
A 2021 analysis by Frost & Sullivan found that the Asia-Pacific region saw an increase in mobile application consumption due to COVID-19 as consumers spend more time viewing digital media. Foodpanda also recorded a corresponding increase in demand in Q-Commerce:
- As more and more customers shifted their buying habits to mobile platforms, Foodpanda stores saw an 18-fold increase in orders for computer and mobile device accessories compared to the same period in 2020.
- In 2021 alone, more than 1,000 electronics stores across Asia came to foodpanda stores, and the platform now offers more than 289,000 products from local players to big brands like Huawei, Logitech, Asus, TP Link, Remax, Philips, ecHome, e-life mall, etc.
Electronics, along with food, health and wellness, and beauty are four core segments that saw the greatest growth in the number of stores added to Foodpanda stores over the past year. Worldwide, Delivery Hero, the parent company of foodpanda, reported in its Q3 Trading Update on November 11, 2021, a growth of 52% compared to the previous year in orders from the Q-Commerce business. Delivery Hero saw 330% growth in Foodpanda stores as an industry.
“On-demand deliveries are increasingly becoming an essential part of people’s everyday lives,” says Abhishek Sahay, Senior Director New Verticals at foodpanda. “Beyond traditional e-commerce, brands are already looking for the next phase of growth – with quick commerce, foodpanda shops offer retailers a new way of delivering their products to customers almost immediately and at any time. We are proud to be Xiaomi’s first quick commerce partner in Asia and to help them connect faster with their customers in the region. “
In addition to listing Xiaomi products in foodpanda shops in Singapore and Thailand, the foodpanda app is pre-installed on new Xiaomi mobile phones in 10 Asian markets – Singapore, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar.
foodpanda is a leading delivery platform in Asia dedicated to providing consumers with a wide range of groceries, groceries and more quickly and conveniently. Driven by technology and operational excellence, foodpanda, with its network of retail partners and pandamart cloud stores, is leading the growth of quick commerce (Q-Commerce) across the region to offer more on-demand options beyond the millions of food deliveries Options. foodpanda operates in more than 400 cities in 12 markets in Asia – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, Myanmar and Japan. foodpanda is a subsidiary of Delivery Hero, one of the world’s leading providers of grocery deliveries. For more information, visit www.foodpanda.com.