5 Most Difficult Niches in the Online Marketing Industry according to Casino Robots
With COVID-19 displacing millions of people from work, it appears that the internet is an opportunity to make a living online.
Setting up an ecommerce store is a challenge, and starting and managing a web store, blog, or partner landing page is a multitude of tasks.
To get the most out of your online experience, you need to pick a niche where you have the best chance of penetration. The reality is that a marketing strategy is required to get your website in the search and SERP.
Hence, there are some niches that newbies should avoid when considering starting an online business. Some niches cost a fortune to rank for keywords, and the cost of marketing and SEO is high.
Here are our five toughest niches in the online marketing industry. Avoid them unless you have a large marketing budget and deep pockets.
# 1 gambling and casino
Online gambling and casino are possibly the hardest niche to rank online. According to Casino Robots, this is a competitive niche where brands and companies are generating millions in revenue. Hence, you can expect the niche to be difficult to penetrate.
Most casinos spend a large part of their profits on advertising and marketing strategies to get more business. They offer the latest in casino games and competitive bonus packages for players in the front end. On the back, they spend millions on AdWords, social media, and video marketing strategies.
When the stationary casinos closed in 2020, the online gaming space absorbed the action. As a result, the casino business is booming and the industry is even more competitive than it was at the beginning of the year.
# 2 adult
Adult is another popular niche that exploded in 2020. With adult store closings, everyone is moving their business online. The adult niche offers plenty of opportunity for talented marketers, but also a lot of competition.
The internet became famous for hosting adult content, but today e-commerce far outweighs the old model. Adult sites are some of the most expensive AdWords sites, and you need a deep marketing budget to cover the cost of competing with the top companies and affiliates.
In order to run a profitable business, you need to specialize in the combination of sub-categories. Marketing to your audience can require racy content, and you need to hire copywriters who are familiar with working in the industry.
# 3 payday loans
A payday loan website is a lucrative yet competitive niche. However, it is not the best option for novice internet users. Ranking for a payday loan website requires a huge reach and backlinking to improve your ranking.
In 2016, Google decided to exclude payday loan websites from advertising through the Google SERP platform. Reports of predatory lending practices by unethical companies gave cause for concern in promoting these companies.
As a result, marketers have to resort to social media and link building strategies to build their business. Using digital traffic sources to deliver a geolocation strategy through social media and local PPC provides the best value for your marketing budget.
Payday loan prospects come from certain demographics with targeted customer personalities. Therefore, using your strategy to target these groups to social media is a great way to get new customers.
# 4 real estate
Real estate continues to be one of the most profitable and competitive niches on the internet. Real estate agents put a lot of work into marketing. Unless you have a solid workload and a deep marketing budget, it can be difficult to hold your ground.
The best strategy for ranking in real estate is to focus on promoting local listings. Using local SEP tactics and strategies to target specific zip codes is the best way to promote your company’s listings. With Facebook ads, you can geotarget potential customers in your area and promote your listings and your business on their feed.
Focus on using informative, local keywords for real estate investing such as demographic information, legal, and financial data. Remember the importance of using video and high quality images in your marketing strategy.
# 5 cryptocurrency
As Bitcoin has brought its 2017 high almost three years to the day, the cryptocurrency is set for a wild ride in 2021.
Crypto is one of the most competitive niches on the internet, and like Google banned payday loans, social media banned crypto. Hence, promoting your crypto business on these platforms is difficult and you will need to find alternative methods.
There are many models for working with Crypto Online, from Crypto Cloud Mining programs to promoting exchanges. However, it is a challenging niche that requires additional efforts from marketers.
To be successful, you need to focus on backlinking and building your reputation on social media – without the use of ads. That means creating an organic reach, and that’s a challenge for a platform that is heavily focused on their advertising model to generate reach for your posts.
Choose the niche that suits you
Marketing a business online is a challenging task. So make sure you choose a niche that you enjoy working in every day. Having passion for your work will help you get through the challenging times.