Brown Harris Stevens Launches New Ad And Marketing Campaign; ‘Mastery of the Craft’ Marks First Major Branding Initiative As One Unified Company

BHS launches new animal shelter publication ENTRANCE featuring exceptional properties from Montauk to Miami and beyond

NEW YORK, October 22, 2021 / PRNewswire / – Brown Harris Stevens (BHS), the leading privately owned real estate agent, announces the launch of its new Mastery of the Craft advertising and marketing campaign in partnership with the prestigious boutique creative strategy agency Agency Sacks. Driven by the Chief Marketing Officer of Brown Harris Stevens Matthew Leone and the in-house marketing team of over 50, the campaign will include media from print, digital, video, TV, streaming services, outdoor and social platforms. The campaign runs until October 2022.

Brown Harris Stevens launches new advertising and marketing campaign: “Mastery of the craft”

The focus of the “Mastery of the Craft” campaign brings together Brown Harris Stevens’ unmatched 150 years of leadership in the luxury market and the special skills required to meet modern real estate needs while meeting real-world challenges. Although the campaign is company-wide, images and messages have been developed to celebrate each unique region that BHS serves. The campaign was photographed and staged by portrait photographer Jason Madara with a camera by Nick Kormapilis.

To accompany the start of the campaign, the debut of ENTRANCE, a new animal shelter publication, is appearing, which beautifully presents extraordinary residential properties in all countries New York City, the Hamptons, Hudson Valley, Connecticut, South Florida, and New Jersey.

“Mastery of the trade and ENTRANCE are complementary forces that demonstrate the skills of today’s BHS agents and executives, as well as our incredible range of East Coast properties,” explained Leone. “We present a picture of all the necessary components that are required for the success of a modern brokerage business – from experience and knowledge to powerful marketing and imagery to a global network of first-class agents and real estate. This is a proud next era for the new Brown Harris Stevens. “

“Real estate can be an incredibly complex process, and great agents have mastered this very nuanced journey. At Brown Harris Stevens, luxury isn’t about price, it’s about service. We’d like to emphasize this in our first ad campaign as a unified company, “said Bess Freedman, CEO.

The story goes on

Mastery of the Craft ads will appear in premium magazines and newspapers including The Wall Street Journal, New York Times, Architectural Digest, Vanity Fair and in local and regional publications in each market. There will also be out-of-home ads including digital taxi tops in NYC, NYC /Miami Outdoor Bus Stops, NYC /South Florida Airport advertising, billboards, platforms and cause-based marketing events. For the first time, Brown Harris Stevens will air commercials on television and Hulu streaming channels.

The new advertising campaign follows a long list of new marketing initiatives launched at Brown Harris Stevens, including:

  • Updated website brownharrisstevens.com with new chat functions, search options and aesthetics.

  • Exceptional residential real estate print supplement im New York Times and online.

  • Updated BHSNow blog featuring exclusive content created by an in-house team of marketers and outside writers. Features include design trends, neighborhood profiles, in-depth property stories, events, company news, and more.

  • Curate by BHS, a pre-launch home staging service; and Bridge Loans, a loan program that bridges the void for those selling an existing home and buying a new home.

According to a June 2020 Restructuring to include leading real estate company Halstead, Brown Harris Stevens is now the East Coast’s largest private real estate company with 2,500 agents and over 50 offices New York City, the Hamptons, Hudson Valley, Connecticut, South Florida, and New Jersey. Real Trends recently ranked Brown Harris Stevens as the highest median sales price per agent among the major brokerage firms in the country.

For more information on the Mastery of the Craft campaign, including visuals, please visit bhsusa.com/mastery.

About Brown Harris Stevens

Brown Harris Stevens (BHS) is one of the most important private real estate companies in the world. BHS was founded in 1873 and has historically dominated the luxury and high-end markets. With more than 2,500 agents on the east coast, the company oversees marquee property sales worldwide, including property management and new home marketing, from its headquarters in New York City and its offices throughout the Tristate area, Palm beach, and Miami. Learn more at www.bhsusa.com.

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SOURCE Brown Harris Stevens