Dwelling ASAP Initiatives Fb Dynamic Advertisements for Actual Property Will Dominate the Advertising and marketing Panorama in 2020, Reducing Lead Prices by As much as 54%
JACKSONVILLE, Fla., January 28, 2020 / PRNewswire / – Home ASAP LLC, a company known for providing agents with low-cost, Facebook-centric marketing services, plans that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the success of the ad type compared to its predecessor and increased acceptance by agents and brokers.
Facebook dynamic ads for real estate
TurnKey Suite, Home ASAP’s premier agent marketing solution, has launched over 100,000 agent advertising campaigns since 2016. In the second half of 2019, Dynamic Ads outperformed individual Leading Lead ads by up to 54%. According to the company, advertising costs have fallen $ 3.54 pro lead to $ 1.60 per lead in dynamic ad format. In some cases, ad costs were 75% lower than comparable single listing lead campaigns.
Facebook released Dynamic Ads for Real Estate in 2017 after successfully deploying it to retailers. While Dynamic Retail Ads are used for clothing, jewelry and other merchandise, Dynamic Real Estate Ads focus on home listings. Up to 20 entries from an agent or broker’s inventory are displayed in a carousel ad format that consumers can browse, resulting in a more engaging experience than single entry ads. The properties most relevant to the user are automatically displayed first, resulting in significantly improved performance. When they click on a property, users send their contact information for more information and the lead is sent to the agent immediately.
A listing “catalog” is filled out in the Facebook Ads Manager platform by manually uploading it or by connecting to a broker’s listing database via the Facebook marketing API. Using the API, new and sold items can be automatically added or removed from the catalog. Home ASAP uses its Facebook marketing integration to provide accurate data for these ads.
Allysa Warren, Director of TurnKey Suite Marketing Services, recommends agents interested in serving Dynamic Real Estate Ads to hire a company with deep advertising expertise and list data integration with Facebook. She cautions that mastering Facebook’s ad manager can be time consuming and manually entering the listing data is very prone to human error. “Few agents have the experience or access to this technology,” recommends Warren. “You should team up with experts in this field for quick and optimal results.”
Warren also believes agents should choose a company that has a long history of Facebook marketing for agents. “Home ASAP was one of the first to introduce this new ad format when Facebook launched. We have continuously tested and optimized these ads over the years to deliver the best possible performance at an affordable cost while maintaining lead quality.”
“We believe in the incredible power of these ads to transform the increasingly expensive real estate marketing landscape into one where brokers can effectively compete for clients and deals,” affirmed Warren. “Dynamic ads level the playing field and enable agents to take advantage of their offers and generate buyer leads.”
Originally only suitable for websites that generate a lot of traffic, the solution now works just as effectively for websites with less traffic. Warren states that dynamic ads are perfect for both single agents with few offers and large brokerage deals. “You have an ad type that will increase engagement 20x and keep bringing leads down your funnel. This is the cheapest advertising solution we’ve seen so far on Facebook or outside of Facebook. We believe it will be a favorite of the Agent will. ” and brokers in 2020. ”
About Home ASAP
Home ASAP has been changing digital real estate marketing since 2011. Over 600,000 brokers have created profiles in the Real Estate Agent Directory ™, No. 1 on Facebook. IDX Home Search ™ enables agents to generate buyer leads from over 93% of active listings in the US, updated every 5 minutes.
HomeASAP also provides real estate professionals with social media services for networking, advertising, marketing, content management, referrals, and lead generation under the brand names Page Engage ™, Home Value Leads Tool ™, Property Poster ™, Dream Sweeps ™ and Listing Lead Ads ™ and TurnKey Suite ™. Home ASAP is an official Facebook Preferred Marketing Partner. For more information, please visit HomeASAP.com.
Sales and Marketing Director
Phone: (904) 549-7616
E-mail: [email protected]
SOURCE Home ASAP