ERA Real Estate 2020 Momentum Advanced By New Affiliations, Creative M&AS, Key Renewals And Tailored Marketing Solutions
Madison, New Jersey, September 1, 2020 / PRNewswire / – ERA® Real Estate, a leading global franchise within the Realogy Corporation family of companies, continues to drive the momentum of recent metropolitan additions, strategic mergers and acquisitions, renewals and collaborative solutions to support local market development and additional growth for the network of connected brokers and agents with tailor-made marketing solutions.
According to recent market research by agents and brokers affiliated with ERA Real Estate, independent companies and other Wakefield Research1 brands, ERA Real Estate is recognized as a leading competitor in terms of growth speed and growth potential. First and foremost, ERA Real Estate is an experienced full-service offering and is known for its culture, reputation, relationships and technology. Almost 80% of ERA real estate agents surveyed say the brand’s tools and technologies have a positive impact on their productivity.
“While many aspects of 2020 did not go according to plan for some due to COVID-19, ERA Real Estate’s focus on business tools and productive technology coupled with a culture of support and camaraderie supported healthy expansion in the first half of the year,” said Sherry Chris, President and CEO of ERA Real Estate. “We pride ourselves on our reputation in the industry as well as the many different solutions we have offered to both existing and new affiliate brokers for potential growth. Our top brokers’ trust in the brand as a key aspect of their future is highlighted by important Renewals that have taken place. “
Coast to coast expansion
Robert Levine, Agent / Owner of ERA Hart Real Estate in West Hartford, Conn., connected and at the same time owner of ERA Sargis-Breen Real Estate Co., the longtime market leader. At the West Coast, Kennedy Akinlosotu, Agent / Owner of ERA Nations Realty outside of Seattle, Wash.joined the network with a focus on helping immigrants realize the dream of home ownership.
Collaborative Mergers and Acquisitions in the Midwest
Rick Reardon, Owner of ERA Reardon Realty, a top performing company in Jackson, me.took a stake in Midwest Properties ERA Powered, which is also associated with the brand. The two companies are working together to build a strong referral network between their 11 offices and over 200 independent salespeople, symbolizing the ERA brand’s collaborative culture.
Veteran ERA® Affiliate Franchisees Tom DeWine, CEO of ERA Colonial Real Estate in Harker Heights, Texas, and Steve Doty, Agent / Owner of ERA Doty Real Estate in Jonesboro, Ark., merged to take over the helm of another ERA broker in Conway, ark. Tracy TidwellThe co-owner with her husband Mark from ERA Team Real Estate wanted to renew their focus on sales without compromising business continuity in their market and turned to their colleagues in the ERA network to lead the company into the next decade.
Major updates to top ERA companies
Two of the 12 largest ERA affiliates reaffirmed their commitment to the brand with a 10 year extension: ERA Reardon Realty in Jackson, me. and ERA King Real Estate in Anniston, Ala. These extensions were rounded off by the renewal of ERA High Pointe Real Estate in Manhattan, Kan. and ERA Advantage Realty in Port Charlotte, Fla.
These renewals represented nearly 450 agents and more $ 746 million in combined sales volume.
“Being part of the ERA network gives our brokers / owners more options and security for profitable growth,” he said Rich DeNicola, COO of ERA Real Estate “We work hand in hand with our current and potential franchisees to create personalized business agreements that reflect local market drivers and enable companies to deliver new services.”
Marketing initiatives help to conquer the market
Local business opportunities for ERA partners have always benefited from a strong brand marketing platform that is constantly evolving to meet changing customer preferences. Earlier this spring, ERA Real Estate launched a new branding campaign entitled “Corner Your Market” to support local talent acquisition. Key features include an expanded color palette and typography that add personality to branded materials and proudly tell customers, “I’m in your corner.”
Further improvements in brand marketing are the introduction of the new extranet site LevERAgeSM, which offers a central contact point for business development. In addition, an aggressive social media strategy has resulted in 11 million social media impressions on Facebook®, Twitter®, LinkedIn® and Instagram®, an increase of over 46% over the same period last year.
ERA Real Estate continues to build brand awareness and digital leads through a new partnership with Ansira®, a marketing technology and services company that specializes in connecting national franchise brands with local customers. ERA Real Estate is the first real estate company to partner with Ansira to provide affordable access to the modern marketing mix and join well-known brands in technology, business services, auto, retail and restaurants.
“ERA Real Estate has never been a unified real estate company. Thanks to our extensive marketing resources, our affiliated brokers and agents can stay in control of their core business while enjoying the support of a national brand on flexibility,” said Jennifer Marchetti, CMO of ERA Real Estate. “We are committed to providing growth to our brokers and agents with an emphasis on increasing productivity, strengthening the marketing core and investing in the unique culture of collaboration within the ERA network.”
- The results come from data collected by Wakefield Research between 950 real estate professionals (brokers and agents) between 12.-30. December 2019.
About ERA Real Estate
At ERA Real Estate we don’t adapt to changes, we create them. We believe that our core business values of collaboration, innovation, diversity and growth are needed now more than ever. As the world’s leading provider of residential real estate for more than 40 years, the ERA® brand was the first real estate franchise to expand internationally, the first to post listings online, and the only national company to support the Sellers Security® plan offers program.
The ERA Real Estate network includes more than 35,000 affiliated brokers and independent salespeople and approximately 2,200 offices in the United States and 31 other countries and territories. ERA Franchise Systems LLC (www.ERA.com), which operates the ERA Real Estate System, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. Information on ERA real estate can be found at www.ExploreERA.com.
SOURCE ERA real estate