Firm builds success with integrated marketing services

As a global pandemic changed the way potential buyers looked for new homes, Allie Beth Allman & Associates drew attention to high tech and old school approaches. That’s one reason the company leads the Dallas market in listings and sales, a spokesman said.

The company is passionate about technology, producing effective social media and email messages. The company launched a virtual home tour last spring and promoted it heavily across platforms to attract thousands of potential buyers across the country.

According to President and CEO Allie Beth Allman, the company associated with Warren Buffett’s Berkshire Hathaway stands out and brings more buyers to every home it sells because its employees haven’t forgotten the basics of sales and marketing.

Automation can’t replace a hardworking agent who really knows markets like Park Cities, Preston Hollow, Lakewood, Uptown, and Southlake, she said.

“Today agents need to combine their sales plan with a strong integrated marketing plan that engages buyers from anywhere they look,” she said.

As marketing has changed significantly and buyers can find their messages on many different screens, the company has built a team of marketers to support its employees.

These experts include highly talented experienced videographers, writers, and graphic designers who deliver quality content for social media, direct mail, and newspaper and magazine advertising, Allman said.

To see how Allman experts can help sell your home, visit or call 214-521-7355.