Fresh for fall: Marketing strategies that work

When you put your home up for sale with an agent at Allie Beth Allman & Associates this fall, get ready to get it featured on multiple marketing platforms.

In other words, you will see a lot more than just a sign in the yard and a simple description in the Multiple Listing Service.

The broker company’s integrated marketing approach includes multiple placements in the digital and printed editions of local and national publications as well as special campaigns in publications aimed at luxury buyers.

Given the ongoing migration of California headquarters to the Lone Star State – a recent study shows the country is leading the country in corporate easing – Allie Beth Allman & Associates’ marketing strategy also emphasizes campaigns reaching California buyers.

Meanwhile, the brokerage’s dedicated social media team is launching a campaign for every new entry, starting with the weekly Fresh on the Market email and expanding to sites like Instagram, LinkedIn and Facebook for followers in DFW, California, New York and Chicago.

This eclectic marketing strategy ensures that homes for sale get as many views as possible in order to find the best buyer.

In the past year, the strategy attracted more than 62 million views from across the DFW and the US

Allie Beth Allman & Associates is selling more homes in prime neighborhoods like Highland Park, University Park and the Park Cities and Preston Hollow combined, according to MLS statistics.

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