Low-Cost Online Marketing For Real Estate Agents

When it comes to the real estate market, competition can be fierce. It might feel like every real estate agent in your area has a big budget and the latest technology. However, finding affordable online marketing solutions isn’t as difficult as you might think. There are many ways you can differentiate yourself from your competitors without breaking the bank. If you want to grow your online presence, these inexpensive online marketing strategies are for you.

Create a website

If you don’t already have a website of your own, building a website should be your first priority. A website is a great place for customers and prospects alike to have all of your company’s vital information in one place. If you’re wondering what content to put on your website, the first thing to do is create a contact page. Include information about you and your company and make it easier for people to contact. You should also add property pages to your website that point to Google Maps and Google Earth for important information about market value and trends. A great way to show customers that you care is to blog with posts. Use emotional storytelling to personalize your customers’ experience in a fun and informative way.

If you already have your own website, you can take it to the next level by making it more user-friendly. Your customers spend a lot of time online, so you want to make sure your website is easy to navigate. You can also add a personal touch by posting customer testimonials. This creates trust with potential or current customers and shows the buyers that you are good at what you do. Reach out to previous clients you’ve worked with and ask if they’ll provide you with a testimonial and photo. Another way to improve your website is to use local keywords in the copy. This will improve your search engine optimization and make your website stand out from others. Use phrases like “homes for sale in ____”. You can also list key hotspots near the property and information about the neighborhood.

Publish high quality images

Another way to make your website stand out to potential customers is to post high quality photos on it. If you have a knack for photography or an eye for good pictures, you can do so yourself. Invest in a nice camera or use your iPhone to snap a picture in high definition. But if photography isn’t your talents and you have room on your budget, hire a professional. If there is one thing that you want to invest your money in to help your business, this is a good investment. A picture is worth a thousand words and is sure to sell a house if it’s good enough!

Set up a virtual tour

A virtual tour is the perfect way for potential buyers to preview a property they’re interested in. It is also an asset that is valuable to your website! It gives your clients a glimpse into the property before they even see it in person, and it increases their excitement and anticipation when done right. If you are unfamiliar with setting up a virtual tour, you can search the internet for tips and tricks. While some virtual tours are over the top, yours don’t have to be if your budget doesn’t allow it. You don’t need a 360 degree drone to get a good video. You can stick to recording the room with a camera or just post individual pictures of the house.

Set up your social media presence

Another inexpensive requirement for a successful real estate marketing plan is a strong social media presence. First, create accounts on all major social media platforms: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. These platforms allow you to post pictures, share stories, advertise real estate, and keep up to date with the latest trends, news and local events. If your budget allows, you can even advertise on Facebook and Instagram to reach your target audience and attract new customers. A cheaper alternative to advertising is a messenger bot. Using Facebook Messenger for conversation marketing is becoming a popular way for real estate agents to generate leads. It’s cheaper than Facebook ads, and it’s a quick, direct, and personal way to connect with new customers.

Use Zillow

Zillow is a popular app that is used by potential homebuyers when browsing the property market and finding a real estate agent. As an agent, you can use the app to promote your services and they can help you get discovered. This feature can sometimes be expensive, but it is a good investment for agents looking to acquire new customers.

Create a Google My Business page

An inexpensive alternative to Zillow is to create a Google My Business page. This makes it easier for people in your area to find you, learn more about your services, and contact you if they are looking for a real estate agent or a home.

Host a webinar

Hosting a webinar is a great way to draw attention to your business and demonstrate your skills as a real estate agent. Pick a topic you’d like to talk about, and then have a question-and-answer session at the end. When the webinar is over, post the video on YouTube and your website as a resource for your customers.

Start an SMS marketing campaign

SMS marketing campaigns are one of the fastest ways to track leads. Use your campaign to send photos of the properties, provide detailed information and offer alternative offers for sale.

Publish an ebook

Use your expertise and skills to publish an e-book on a topic that interests you and can help potential home buyers purchase a home. It doesn’t have to be a complex topic. You can even advise buyers. A good strategy for generating more leads is to give potential customers a copy of your e-book in exchange for their email addresses.

Use your email

Email marketing is a great way to build relationships with potential and current customers. One way to engage with your audience via email is to send out regular newsletters. Whether you broadcast it monthly, bi-weekly, or seasonal, make sure to include important information like open house notes, new houses in the market, and industry or local news. Use MailChimp to get started!

You can also use your email address to start a nurturing campaign and send tailored messages to your customers. For example, if you know that a customer is looking for a home and attending open houses, send them an email with other houses for sale. These messages will help your customers home buying and make sure you have their interests in mind.


It is important to remember that a successful marketing campaign does not require a large budget as there are many inexpensive ways to attract new customers through the internet. Hopefully by now you have some marketing tactic ideas that you want to implement and are ready to take them to the next level as a real estate agent.

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