5 Essential Real Estate Marketing Tools For The Modern Agent
The real estate industry inherently requires you to be social and get in touch with customers to let them know about you. Modern digital marketing tools are essential for this job: from engaging your audience on social media to sharing tours of virtual real estate with clients, your efforts won’t go unnoticed.
Here are six key tools and resources you can use to increase your online visibility and attract potential home buyers and sellers.
1. Image editing software
Real estate is a highly visual industry, and high quality, professional-looking pictures and graphics are critical to customer acquisition.
One easy-to-use option is Canva, a tool that makes graphic design easy for even inexperienced users. ]]
Sign up for a free account to get access to various templates, images (you can upload your own too), photo filters, icons, shapes and fonts so you can create visually stunning graphics for your website and social media channels.
2. Email Marketing Software
Despite the multitude of communication tools, email is still one of the best and most effective ways to keep in touch with current and past customers.
Which tool is better for real estate agents than a tailored email marketing platform? IXACT Contact is a robust CRM and email marketing platform for client professionals. You can send out monthly e-newsletters, set up a website for personal agents, and use automatic lead capture.
3. Digital scanning apps
In this paperwork-dependent industry, most modern real estate agents have got used to digitizing and sending important documents via email.
Digital scanning apps like Genius Scan can optimize this process and help you digitize your documents quickly and easily. All you need to do is take a picture of a physical document. The app will turn it into a PDF that you can then send via email.
The ability to email documents as soon as they are completed and / or signed can potentially speed up the closing process for your clients. However, you should consult your lawyer regarding the legal validity of scanned documents in your country.
4. Social media management software
A great tool to aid in your social media marketing endeavors is Buffer, which allows you to schedule up to 10 posts in your queue per connected social media account. That way, you can plan ahead and make sure your posts get published during the most engaging times, and review the analysis to see which posts are having the greatest impact.
5. Virtual floor plan builder
Take your marketing to the next level by sharing a virtual floor plan of real estate. This is particularly useful for new buildings; Potential home buyers can get an idea of the space before they can finish it in person.
A good example is MagicPlan, which allows you to create virtual floor plans on your iOS mobile device. Once you’ve taken photos of the corners of a room, you can use the app to tweak them and put the rooms together into a comprehensive floor plan.
If you want to grow your business and improve your digital visibility, these real estate marketing tools are a must.
Kathleen Kuhn is the President of HouseMaster. Connect with her on LinkedIn or Twitter.