New Tribus Marketing Suite Offers Features For Social, Email and Print

In an exclusive announcement from Inman, Tribus has introduced its new product suite for digital, print and social marketing for agents, teams and brokerage firms.

Real estate technology company Tribus announced the launch of a new multichannel marketing solution for the industry in an exclusive press release for Inman.

Known for its website development and relationship marketing products, Tribus’ new software will meet the creative connectivity needs of busy brokers; it’s called Tribus Property Marketing Platform, Automation and Design Studio.

The main modules of the product are Property Marketing Automation, Design Studio and Connections: Social Media Posting.

Overall, the new browser-based software provides access to a compendium of tools that enable agents, teams and brokers to develop, execute and measure digital outreach tactics.

This ranges from social media postings for lead generation to the automated creation of listing materials, image enhancements and a manual design interface for agents and marketing staff to adapt materials.

Changes to listing brochures and content can be updated without manual entry, for example, as status changes are recorded in the broker’s MLS. Campaigns created with the new system can be integrated into existing Tribus CRM accounts.

Tribus Design Studio offers marketing enthusiasts a platform for creating brochures, postcards and other forms of printed and digital results. There are approval systems and asset locking features for brokers or team leaders to ensure that outbound marketing is in line with branding standards.

Connections, the social media module, offers Tribus users a number of possibilities to advertise themselves and to publish entries on the Internet.

“The social media module can be used to quickly get their offers to social media by using branded content of the right size. Agents have access to high quality pictures, explanatory text and a hyperlink to their website, ”the press release said.

The software’s roadmap includes features such as analytics and campaign tactic recommendations, e. B. when contributions should be repeated and what time of day publication is best.

Marketing integration has become an increasingly popular offering in the proptech sector as brokerage firms and teams continue to look for ways to differentiate themselves from the “traditional” real estate market.

With Tribus Property Marketing Platform, Automation, and Design Studio, clients now have access to tools and features similar to those offered by major national brokers like Compass and Redfin.

Craig C. Rowe started with commercial real estate at the start of the dot-com boom and helped a number of commercial real estate companies build their online presence and analyze internal software decisions. Now he is helping agents with technology decisions and marketing by reviewing software and tech for Inman.