She’s A Real Estate Coach For Women
Marina Shiferman is a real estate agent teaching other women how to get into the field and excel in it. After working in the real estate business in San Francisco for a decade, Shiferman had sold over half a billion dollars in real estate and taught at least 150 women how to invest in the real estate space. It was around this time that Shiferman decided to share her knowledge in a more formal setting and the Marina Shiferman Real Estate Group and Academy was born. Today, the San Francisco, California-based entrepreneur is helping women confidently buy and own their own real estate.
Shiferman’s story as told to The Story Exchange 1,000+ Stories Project:
What was your reason for starting your company?
I started Real Estate Queen Academy because I saw a huge gap in real estate education for women. Women completely missed the amazing opportunity to invest in real estate because it was a huge overwhelming question mark. As a real estate agent for 10 years and as a real estate investor, I knew the piece I was missing was empowering women.
I founded the Real Estate Queen Academy a year ago to inspire, empower and educate women to buy and own real estate with confidence in the right ways. The idea came to me on the beach in Mexico. I wasn’t entirely satisfied with being a broker. I wanted to use my experience and knowledge to empower women – that’s how the Real Estate Queen Academy was born.
How do you define success?
I define success as reaching my full potential, achieving emotional fulfillment and doing something that ignites my soul. For me, success is also defined as financial independence and experiencing fantastic luxury travel and adventure.
Tell us about your greatest success so far
In real estate deals, my biggest sale price to date was $ 10 million. Another great success is of course the start of my Real Estate Academy. The signature program starts on November 15th.
What is your biggest challenge and how did you approach it?
Being a real estate coach for women is a whole new concept and idea. We introduce the idea of being a coach, a real estate agent and not just another broker. I had to break this barrier. Then I had to make it clear to the women that they need my services. Women generally shy away from learning about real estate because it is “masculine”. I bring femininity and cheek to real estate.
Have you experienced significant personal situations that have influenced your business decisions?
My grandma passed away in April. Then my grandfather died 3 months later. On the same day, I fell and broke my foot and could not walk for 3 months. It was a difficult time, both emotionally and physically. My motivation and luck were low.
What’s your biggest tip for other startup entrepreneurs?
To go on vacation. My surroundings have a huge impact on my mood. A change of scenery helps every time. I was at a dead end a few weeks ago, no inspiration and some kind of depression like many people are currently with COVID-19. I booked a wonderful week in Miami in a beautiful apartment right on the beach. It was amazing how much that changed things.
How do you find inspiration on your darkest days?
Try to save money where you can, you don’t have to spend tons now. Invest in a business manager. Invest in education. You don’t need a website. You must be in love with what you do
Who is your main role model?
I am very inspired and motivated by strong, successful, elegant women who pave the way and do things their own way.
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