NYC Brokerage Elegran Announces Industry Veteran Carolyn Sebba will Head Up the Firm’s New Development Marketing
The move will position the company for additional market share gain after expanding 20 percent in 2020
Elegran, an independent real estate agent specializing in the sale and leasing of residential property in New York City, has hired Carolyn Sebba as Senior Managing Director, New Development Marketing. That news comes at an exciting time when Elegran was named # 8 on COROFY, New York’s premier broker intelligence platform, on its list of the top 20 fastest growing real estate companies.
In line with Elegran’s efforts to break into the Manhattan real estate market, Sebba, a NYC real estate veteran since 1989 who has completed over $ 1 billion in real estate transactions, will lead the development marketing effort at Elegran New Development. In her new role, she will enter into exclusive partnerships with some of the best buildings in town to optimize buyer acquisition and provide the best possible service to customers and agents.
“Carolyn’s impressive track record, and above all her passion for mentoring teams, make her a seamless addition to the Elegran family,” said Michael Rossi, CEO of Elegran. “Our shared vision of a more efficient and modern approach to sales and marketing for new developments will help the agent reach new heights for the New York real estate market.”
Sebba is committed to providing its clients with the expertise to ensure their unique properties are at the forefront of the market and saw a unique opportunity to advance the industry by joining a forward-thinking company like Elegran using proprietary technology and innovative marketing tools.
“Elegran’s ability to identify an industry problem and be part of the solution is exactly why I know this will be a successful partnership,” says Sebba. “Our industry is changing every day, especially amid the pandemic, and it’s important to keep coming up with new ideas.”
The story goes on
Sebba joins Elegran from Douglas Elliman Development Marketing where she served as Senior Vice President and Managing Director. While there, she was responsible for new business development and managing a variety of projects including collaborating on the marketing and sales of prestigious properties such as the brand’s first Baccarat Residences & Hotel; The Aman Residences on the historic Crown Building; and The Belnord, one of the most significant remodeling projects to grace the Upper West Side.
As an active member of REBNY, Sebba is a dedicated volunteer at iMentor helping young adults on their way to college graduation. She also supports many charities, including Dorot, the United States Holocaust Museum, St. Jude Children’s Hospital, and Chabad.
Elegran is an independent real estate agency specializing in the sale and leasing of residential properties in New York. Founded by Michael Rossi on the basis of technology, marketing and full service representation to luxury buyers in New York, Elegran is a group of dynamic, tech-savvy professionals with the entrepreneurial courage to offer a modern approach in an old industry. Through its proprietary platform, Elegran is changing the way salespeople generate and close deals. You can find more information about Elegran at www.elegran.com.
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