RE/MAX : Exclusive-to-RE/MAX First App Wins Distinguished Franchise Update Media 2021 Innovation Award

Beth McCandry

DENVER, June 25, 2021 / PRNewswire / – RE / MAX, one of the world’s leading franchisors of real estate brokerage services, announced today that its proprietary First® app won first place in the Products & Services Innovation Awards group of the 3rd annual Franchise Innovation Awards competition hosted by Update Media franchise. The aim of the awards is to identify and recognize the franchisors who develop and implement the most original and innovative strategies and tactics to build their brand.

RE / MAX has submitted its winning entry “The First® App – Using AI to Build Real Estate Business” in the “Most Innovative Use of Data” category of the Products & Services Innovation Awards. The app, which uses machine learning to analyze a broker’s friends, family, and acquaintances and identify those who are most likely to sell their home in the coming months, made a significant impact. Earlier this year, RE / MAX announced that First had identified over 33,000 entries from RE / MAX agent contacts in 2020.

Within minutes of setting up the app, First is analyzing an agent’s contact list. The trained algorithm uses over 700 data points and identifies contacts who are likely to list their home within the next 12 months. This probability is shown in the app as a star rating. First also offers several business coaching features to help agents stay organized. Regular follow-up reminders and contact recommendations make it easy for agents to build relationships with the right people in their network.

“The RE / MAX value proposition is about providing opportunities to automate and streamline business for busy agents so they can focus on helping the consumer,” said RE / MAX President Nick Bailey. “The First app helps agents grow their business by helping them refine their contact list, predict likely sellers, and take follow-up action. In this low inventory market, First is a breakthrough tool for RE / MAX agents for RE / MAX agents who are familiar with the use of First April 2020, RE / MAX agents using First increased their productivity by an average of 9% over the same period in 2019.

“We are delighted that this important technology has been recognized in this prestigious award.”

A seven-member jury assessed the innovation, goals and results of more than 100 participants. Franchise innovators, game changers and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations and Human Resources.

You can find more information about the First app here.

Via the RE / MAX network
As one of the world’s leading real estate franchisors, RE / MAX, LLC is a subsidiary of RE / MAX Holdings (NYSE: RMAX) with nearly 140,000 agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE / MAX® based on residential transaction pages. RE / MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture that gives its agents and franchisees the flexibility to run their businesses with great independence. RE / MAX agents have lived, worked, and served in their local communities for decades, raising millions of dollars each year for Children’s Miracle Network Hospitals® and other charities. Visit www.remax.com to learn more about RE / MAX, browse housing listings, or find a representative in your community. For the latest news about RE / MAX, please visit news.remax.com.

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SOURCE RE / MAX, LLC