RE/MAX Launches 2021 National Ad Campaign, “The Right Agent Every Step of the Way” and New Hustle Video Editor Tool | Colorado
DENVER, January 11, 2021 / PRNewswire / – RE / MAX, the leading real estate name *, today announced the launch of a new national advertising campaign, “The Right Agent Every Step of the Way.” The campaign starts today with 12 spots on radio, digital, TV and social media. For the first time, the package also includes a video concept for The RE / MAX Collection®, the network’s luxury real estate brand.
The campaign shows the value RE / MAX agents bring to buyers and sellers by leveraging technology, tools, experience, and skills to assist them in what is likely the largest financial transaction of their lives.
“Last year was a great reminder that the human connection is most important,” he said Abby Lee, RE / MAX Senior Vice President, Marketing and Communications. “The know-how of RE / MAX agents has proven itself time and again, but there is more to it. We want customers to feel connected to their agents and the brand even in times of uncertainty. This campaign shows the increasingly important role A Professional Agent can play their part in the lives of buyers and sellers by taking them on a lifestyle journey after a year of new meaning in home. “
The 2021 campaign is the sixth year in a row that RE / MAX and the award-winning agency Camp + King are working together.
“The new advertising campaign leverages extensive consumer research done in partnership with RE / MAX to find out what buyers and sellers want from their agents, especially as we adjust to a new normal,” he said Emily Dillow, Director of Brand Management and Junior partner at Camp + King. “Our research shows that customers are likely to rely on agents and their guidance in the future, and that they will place more emphasis on an agent’s ability to use technology to show off a home and help with decision-making. These spots show how well RE / are prepared. MAX agents are supposed to do these things. “
Hustle Video Editor Tool
As with previous campaigns, the 2021 commercials allow agents to personalize the commercials on the RE / MAX Hustle website with their name, photo, contact information and a short message relating to the spot. Starting today, RE / MAX agents have access to the new Hustle Video Editor Tool, which for the first time allows agents to create professional quality RE / MAX videos with their own content.
The Hustle Video Editor Tool is as customizable as agents need it. RE / MAX agents can use music, title cards, text, and stickers to create epic list announcements, neighborhood overview videos, and new team member announcements. With the ability to select photos and videos from their own devices, RE / MAX agents can create myriad combinations of short spots to promote their network, followers, and customers so that their marketing works for them.
“For RE / MAX agents, every customer relationship is a unique opportunity,” added Lee. “The customizable features of the RE / MAX spots and the newly introduced Hustle Video Editor tool give agents the flexibility to go beyond brand strengths and see why they are best suited to be their client’s partner and guide on this journey. “
“We want consumers to know that it’s about them and that national campaigns sometimes fail to address the various situations that affect people on a daily basis. This customizable tool enables agents to communicate more effectively with home buyers and sellers who have a trusted advisor need by their side to overcome the unique challenges that only they may face. “
You can find all national advertising campaign assets for 2021 RE / MAX on RE / MAX’s YouTube channel.
Via the RE / MAX network
As one of the world’s leading real estate franchisors, RE / MAX, LLC is a subsidiary of RE / MAX Holdings (NYSE: RMAX) with over 135,000 agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE / MAX when measured by the transaction pages of residential real estate. RE / MAX was founded in 1973 by David and Gail LinigerWith an innovative, entrepreneurial culture that offers its agents and franchisees the flexibility to run their businesses with great independence. RE / MAX agents have lived, worked, and served in their local communities for decades, raising millions of dollars each year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE / MAX, search for home listings, or find an agent in your community, please visit www.remax.com. For the latest news on RE / MAX, visit news.remax.com.
* Source: MMR Strategy Group Study on Unassisted Consciousness