Readers Share Their Top Real Estate Marketing Tips For Luxury Listings

Start the fall with Inman’s Marketing and Branding Month. We dig deep into agent branding and spending best practices with Zillow,, and others. Top marketing managers also stop by to share their latest tactics. That’s all it takes to take your branding and marketing game to the next level.

Pulse is a recurring column in which we ask readers for opinions on various topics in a weekly survey and report on our results.

Specializing in high-end real estate brings its own challenges. As any luxury real estate agent will tell you, there is a science behind this – no wonder the area is difficult to break into. For starters, marketing luxury real estate requires a wider range of skills, technical know-how, and even a certain amount of aesthetic sensitivity. As Inman author Christy Murdock wrote here: “Less is more when it comes to luxurious aesthetics”.

Given all this, how can luxury agents differentiate themselves through marketing? What do you think is the # 1, Most Effective and Proven Tip when it comes to luxury listing marketing?

We asked readers that last week.


This is what our readers say:

  • Aside from 3D tours, video tours, feature sheets, high-end photography and staging, luxury agents need a network of other luxury agents that they can call in person and actively seek out buyer agents. International presence is a must. In addition, you have to sell the lifestyle. Lifestyle videos, neighborhood data, and a real experience for shoppers is what it’s all about.
  • Amazing photos
  • Saunter 360 You can see several examples on YouTube, type the words Saunter 360 and watch the videos of 1.9 million and 2.4 million
  • Never show all photos for luxury properties. Just one choice and make sure they all have the wow factor.
  • It is difficult to attract and educate buyers for a property with many unique features. With HomeTagz (, brokers can ensure that buyers and their brokers are informed about the features of the home that make it unique to stand out from the crowd.
  • Make good use of the drone for listing videos.
  • Create a feeling of exclusivity

What did we miss Please share your thoughts in the comments section below.

Editor’s note: These responses were submitted anonymously and are therefore not specifically assigned to anyone. The answers have also been edited for grammar and clarity reasons. Inman does not support any particular method, and regulations may vary from state to state.