UpSwell Marketing Announces Eric Goodstadt as New CEO | State News

KENNESAW, Ga., February 4, 2021 / PRNewswire / – UpSwell Marketing, a marketing firm specializing in helping local businesses expand their customer base, today announced these marketing veterans Eric Goodstadt leads the company as the new CEO. With over 20 years of marketing experience, Goodstadt brings a wealth of industry knowledge and a track record to his new role.

“Over 99% of businesses in the US are small businesses. They are the backbone of our society and the COVID-19 pandemic has had a daunting impact on them,” Goodstadt said. “The UpSwell team has been at the fore in small business promotion and customer acquisition for more than a decade. I am excited to work with this talented team to take UpSwell Marketing to the next level in our efforts to revitalize the small business community.”

Goodstadt has held leadership positions with several well-established national and global organizations. Most recently, Goodstadt was President of Manifest, one of the largest independent digital and content marketing agencies in the country. During Goodstadt’s tenure, Manifest added several high profile clients such as Aflac, Edward Jones, Staples and AARP. Under the leadership of Goodstadt, Manifest was named Agency of the Year by the Content Marketing Awards in 2019 and named one of the nation’s best and brightest employers for three years in a row.

UpSwell Marketing is a full service agency with over 20 digital and print functions that enable small and medium-sized businesses to attract more customers while optimizing their marketing budgets. UpSwell was founded in 2020 through the merger of Muscle Up Marketing and Mudlick Marketing and has more than 12 years of marketing experience in serving over 10,000 customers, running more than 150,000 campaigns and a track record of helping customers acquire more than 10 Support millions of new customers.

Visit to learn more about the UpSwell team and their comprehensive, data-driven marketing offerings for small businesses.

UpSwell serves independent and franchise businesses whose growth is based on their ability to attract customers from their local communities. UpSwell supports the maximum number of customers for the 10,000 companies it serves through data-driven, hyper-local digital and print marketing solutions. The full-service marketing agency has been looking after customers since 2008 and has carried out more than 150,000 successful campaigns. For more information, please visit