What Is a Real Estate Consultant?

A real estate advisor offers competent advice and recommendations to customers who want to buy or develop real estate. Real estate advisors tend to work with commercial real estate investors rather than with residential buyers and sellers. They are also known as “real estate advisor” or “real estate advisor”. Real estate consultants usually have a real estate license and can hold the designation Counselors of Real Estate (CRE).

Imagine real estate consultants as experts behind the scenes. They conduct extensive research to aid clients’ decision making at every step of a project. Instead of focusing on one transaction, their job is to ensure the overall success of the investment for the client.

Real estate consultants usually work for a large consulting firm or as an independent consultant. Your remuneration depends on the nature of the job, but most real estate agents receive a flat or hourly fee.

The central theses

  • A real estate advisor offers a variety of services to help maximize the potential return on capital of a real estate investment.
  • Real estate developers, builders, real estate investors and investment banks rely on real estate advisors for professional advice.
  • There are key differences between a real estate advisor and a real estate agent.

What does a real estate consultant do?

Real estate consultants guide customer decisions based on extensive research and industry knowledge. The first step is an initial meeting with the client to discuss the primary and secondary goals. Once the goals are defined, a real estate advisor will formulate a plan to achieve them in the most cost-effective way.

The exact role of a real estate advisor depends on the type of client they are working with. For example, consultants working on a real estate development project are often hired before the land is even secured. The client relies on the real estate advisor to confirm the return on investment. The consultant visits the proposed construction site, meets with local real estate experts and analyzes market trends.

Types of real estate advice

Real estate agents often specialize in working with one type of company, but some may work with a wide variety of clients..Here are some examples of common types of real estate advice.

Property management

Real estate consultants are hired to advise on commercial and real estate development projects from start to finish. This may include exploring potential sites for development, running feasibility reports, and performing competitive analysis...

Consultants who work for developers typically have a background in sales or marketing. Developers turn to consultants for insight into buyer trends and produce a property that is both competitive and unusual in the market..Some real estate agents also work with interior designers...

Real estate investors

Investors looking to add real estate to their portfolio can hire a real estate advisor to help manage the process. In this role, the real estate advisor conducts an economic analysis to ensure that the investment is a sound financial decision for the buyer.

This can start with an analysis of prices, supply and demand for the property type or location. The advisor then assesses the property’s marketability to determine profit under current market conditions. The results of this research are used to estimate the risk to the buyer and the potential return on investment. The advisor can also review property valuations and insurance policies...

Consulting firms

Large consulting firms offer a wide range of services to help determine the value of a development project or real estate investment. They provide real estate advisory services to real estate mutual funds (REITs), other investors, lenders, business owners and corporate real estate groups. Real estate consultants who work for consultancies perform due diligence, conduct market studies and provide leasing advice and portfolio services. They also support you with the positioning, strategy and financial analysis and modeling of real estate portfolios.......

Private customers

Some real estate agents offer advisory services in addition to their normal real estate business. In this case, the advisor would help the buyer determine whether a purchase is a good investment. They will consider the buyer’s goals and examine all aspects of a potential transaction. Since they do not work for the commission, the advisor can give advice that is completely objective and unbiased.

How real estate agents get paid

Paying a real estate agent depends on the client and the type of client they are working on. In contrast to a real estate agent who is paid on commission, a real estate agent receives a flat rate or hourly rate or is paid for by the delivery item. You can also charge an hourly consultation fee.

According to PayScale.com, the average real estate agent makes just over $ 64,177 a year..However, that number would likely be higher for a consultant who works for a large, established company.

Real estate advisor versus real estate agent

A real estate agent is a licensed professional who is hired to facilitate the buying or selling of real estate. Most states require real estate agents to work through a real estate agent who has additional training and licenses...

A real estate agent can be a buyer, a seller, or in some cases both. A seller agent, also known as a “listing agent”, lists the property and manages offers from potential buyers. A buyer’s agent recommends real estate to a buyer and assists with making an offer. The two agents work on behalf of their customers to get a quote and a contract. They negotiate with each other to get the best deal for their customers...

Real estate agents are not required to research or advise on property purchases. It is your job to ensure a smooth transaction for buyers and sellers. You will typically receive a commission based on a percentage of the property sales price...

The bottom line

Real estate agents offer a wide variety of services to different types of clients. No matter what business they’re in, clients ultimately hire a real estate advisor to ensure they are getting the desired return on investment.