Creative Online Marketing Ideas for Real Estate Success
October 29, 2020 5 min read
The opinions expressed by the entrepreneur’s contributors are their own.
The success of your real estate company depends to a large extent on the creativity and efficiency of your marketing strategy.
Attracting the attention of potential buyers plays an important role in growing your investment. It is known that the vast majority of consumers buy their homes through a real estate agent. However, the competition is fierce and it takes unconventional thinking to get people to go through you.
While traditional marketing methods like mailing out flyers still work to get people’s attention, you need to do more to stay competitive in the modern market. The internet has dramatically changed the way people shop and do business. It is estimated that more than 92% of consumers turn to the internet to do their legwork before turning to a real estate agent.
So your business needs to have a healthy and active online presence in today’s world. Here are some of the best ways to attract potential buyers and sellers on the internet.
Related: How Gen Z Is Changing Digital Marketing
Get set up on social media
Designing a professional website is your first step in creating an online presence. Next, you need to create a dedicated account on all major social networks, including Pinterest, Facebook, Linkedin, Twitter, Google+, and Instagram.
These accounts allow you to share good press, interact with users, and promote your properties. They are inexpensive, easy to use and have great contact potential. If you pay for advertising campaigns, you can also use search engines like Google for marketing purposes.
Related: 10 Laws of Social Media Marketing
Identify your difference
What makes you different from the crowd? Compare yourself to other real estate agents and find what makes you and your company unique. Questions to ask yourself:
How do you describe yourself
How do others introduce you? Do they always add the same interesting fact about you?
Do you have a slogan or a slogan?
Unfortunately, this is a puzzle only you can solve, but add it to your website and contact information when you do. People tend to remember these types of details and most of the time it leads to recurring deals and heavy word of mouth.
Create an engaging blog
Blogging is another great way to build an online presence. Creating or adding SEO optimized content will ensure that your posts will show up in search results every time. Various guides and analysis tools are available on the internet to help you learn how to do this effectively.
It’s important to make it easy for visitors to navigate your main website and link to your profile pages on other real estate sites and on social media. This is a great way for potential buyers to learn more about you and your business.
Add a chat service
In today’s world where people work around the clock, it is important to be available around the clock. Many employees who work infrequently look for houses when they are awake. That doesn’t mean you have to give up your beauty rest to take care of these potential buyers. By adding a chat service to your website, you can continue a conversation when you are not available.
It is estimated that more than 51% of consumers believe a business should be available 24/7 and 92% of people enjoy using live chat. Working in real estate is not a 9 to 5 job. Using a chat service gives your business the coverage that you may not be able to provide yourself.
Choose quality over quantity
When it comes to posting content on your website, blog, or social media, the crowd isn’t always productive. The internet is full of information – it’s important to make sure yours aren’t lost in the tide.
Sharing tons of unnecessary information will overwhelm your audience and cost you followers and engagement. Hence, it’s important to focus on quality content that your followers will find interesting. Set a schedule to publish it.
By sharing helpful, creative information via social media and email once or twice a week, you present yourself as a thought leader and keep your audience in suspense.
Use video to your advantage
It’s clear that video is more important than ever. This medium continues to grow thanks to social media platforms that allow users to upload video clips and stream them live. Since the introduction of the smartphone, most of us have had devices with us that allow us to take and share high quality pictures. It’s a fun and easy way to interact with your audience. Some of the best ways to use video in your real estate business:
Take control of your future
Success comes from carefully developing and following a plan. When you design a professional business website, get involved on social media, and blog, you have all the tools you need to maintain a healthy and active online presence. Implementing these strategies will steer you in the right direction and ensure positive growth for many years to come.
Related: 8 Proven Ways To Make Money In Real Estate