Seven Social Media Marketing Musts For Real Estate Agents
Gone are the days when home buyers would open a newspaper to look up properties for sale or look up agent names in a phone book. Home buyers today search online for the house or property they can name themselves.
Hence, it is imperative for any real estate agent to use social media to promote their deals and offers. And while any broker can open a Facebook or Instagram account, it’s not always as clear as to use social media as a tool to get the right message to the right people at the right time. Here are seven great ways for a real estate agent or investor to market on social media.
1. Post photos on Instagram to generate leads.
Instagram is widely recognized as the perfect social media platform for brokers, and you don’t have to be a rocket scientist to find out why. There are more than 700 million users on Instagram who reportedly click the “Like” button on pictures about 4.2 billion times a day.
In addition, Instagram is very user-friendly. Coupled with the fact that access is mostly on mobile devices like smartphones and tablets, you can understand why this translates into higher levels of engagement – increasing views, strengthening branding, and, if that’s targeted, creating conversions .
When promoting offers on Instagram, brokers should take into account that photos tell the story on this social media platform. Therefore, it is very important to post beautiful pictures on Instagram. Using professional photography won’t hurt, but when doing home improvement only use filters that make the subject look natural. Sharing 15-second video clips depicting a home for sale is also part of a successful strategy.
2. Have a presence on Facebook.
Without a doubt, Facebook is the king of social media. With more than 2 billion users worldwide, it’s easy to see why Mark Zuckerberg’s idea is the first thing that comes to mind when you hear “social media”.
It’s easy enough for anyone to set up an account. But how should a real estate agent share content on Facebook?
I prefer the 80/20 rule for my updates: 80% of the posts should be customer focused while 20% should be business related. It also helps the agent’s cause to cover events in and around their communities such as local charities, school-related activities, or even gas prices (especially when they are low). This community mindset also helps you position yourself as a thought leader, not just a seller.
3. Tweet to promote offers.
It might not be as common as Facebook, but Twitter is still a social media platform that real estate agents should be on. The challenge is to create a Twitter timeline that will resonate with buyers and aid in lead generation.
The volume of tweets significantly increases a broker’s exposure. The more tweets a real estate agent sends out, the more leads can be generated. Aside from posting posting, there are other types of content or information worth tweeting, such as: B. Advice on moving, plus tips on home provisioning and upgrading.
In addition, real estate investors should use the platform to connect with local business people, brands and influencers. Chatting with relevant locals is a proven way to get more known in the community and reach more buyers and sellers.
Hashtags are also very important as people use them to search for a specific topic on Twitter. Agents should use hashtags such as the geographic area they operate in, current events or keywords that their target market may be looking for.
4. Highlight yourself on LinkedIn.
When it comes to professional online networking, LinkedIn is the top platform – not Twitter and not even Facebook. It has fewer members than Facebook, with 467 million users worldwide, but the platform offers a robust marketing and engagement system with group discussion forums, private messages, and blogs.
Agents and investors should use LinkedIn to establish their professional reputations online and get the much-needed engagement with local banks, investors, and business owners (if you also sell commercially).
Sharing content, including photos from new and exciting projects, is one way to do this. A social media savvy broker also publishes relevant and interesting reports, articles, and white papers that can be shared online.
5. Be practical with managing social media accounts.
Once you’ve opened your business social media account, the next crucial step is to post consistently and strategically.
Using a tool like HootSuite is one way to manage social media accounts without investing too much time. With HootSuite, real estate agents can plan all of their jobs in one place, well in advance.
Don’t forget to always reply to authentic comments or messages on your social media channels as soon as possible. This shows and tells future and current clients that you are a dedicated real estate agent who is listening to feedback and inquiries.
6. Use more videos and photos.
Sharing pictures and video clips on your social media platforms can also greatly improve the engagement of real estate agents on the internet. The good news is that it is very easy to incorporate photos and videos on social media websites with tutorials available.
7. Measure social media metrics.
Finally, real estate agents should identify and track their social media metrics to better understand which strategies are working and which should be replaced or tweaked. Metrics like number of “likes” per share, number of followers, and engagement can lead real estate agents what to do with their social media campaigns. Facebook audience insights show you which types of posts are generating interest and which are causing disaster. Do this carefully.
These seven proven ways to market on social media are designed to help real estate agents reach their target markets and, consequently, improve their performance.